The photo-sharing app Instagram has introduced a novel method of online fundraising for good causes.
Meta, Instagram’s parent company, announced the addition of Instagram Reels, a set of tools for generating money using the popular picture and video sharing app.
The new fundraising features appear to be a part of a bigger Earth Day/climate change push by Meta, which recommends many social media-centric ways app users may get engaged and demonstrate support for environmental causes.
The most exciting is perhaps Instagram’s new fundraising function for Reels, which lets users create and contribute to fundraisers without leaving the Reel itself (which is a video clip post that can be up to a minute long). This new function, which may be utilized in more than 30 different countries, will be accessible according to the release made by Meta.
Instagram’s storytelling, image and video sharing, live streaming, peer-to-peer campaigning, and fundraising tools are all available to groups.
Charities may use Instagram to solicit donations by broadcasting a live session, adding a give button or contribution sticker to their videos, or hosting a fundraiser.
Enrolling and being authorized are prerequisites for using Meta’s philanthropic resources. First, you’ll want to convert to an Instagram business account, and then you may connect your Instagram business account to your Facebook profile.
Instagram’s storytelling, image and video sharing, live streaming, peer-to-peer campaigning, and fundraising tools are all available to groups. Those that are successful on Instagram also make use of #hashtags to publicize their group, their events, and their campaigns.
Instagram stories is a great way for nonprofits to introduce their campaigns and keep their supporters up to speed on the campaign’s progress. You may end your Instagram posts with a heartfelt thank you to your contributors and volunteers by tagging them in your photos. You’ll gain more credibility from this, too.
Instagram is the all-in-one social media platform for your nonprofit’s fundraising needs, from soliciting donations to promoting campaigns to building awareness to thanking donors.
Tips to Raise Money on Instagram
Maybe you’re under the impression that Instagram is easy to use, and you have a slew of youthful volunteers and staff people ready to pitch in and help. On the other hand, fundraising on Instagram might seem very different from regular Instagram use. Without a plan, your fundraising efforts may fail even though many people are sympathetic to your cause.
Set some objectives for yourself. Is all that’s involved in generating money as much as individuals can donate? Or are you aiming for something in particular? Or are you hoping to generate both awareness and funds for a campaign or study?
Gather a group of people who are confident in initiating a fundraising effort on Instagram, including volunteers, employees, board members, and other supporters. Talk to them about what you hope to accomplish. Make a choice on the media formats you intend to employ. Do you plan to team up with a popular blogger or YouTuber? When is the best time to start talking to them? When might an Instagram Live fundraiser benefit you and your followers the most?
There may be a great deal more inquiry you and your group need to make. Make sure you have a thorough plan and start working on your approach at least a month in advance.
Tools you Might Need
It’s true that Instagram will be a major part of your fundraising strategy, but it doesn’t mean you can disregard other avenues. Depending on your plan, you may also require a variety of different instruments. It might be helpful to look into potential donors who have funded groups like yours in the past. If you haven’t built up a solid following on your own yet, this is crucial. In this instance, you should use Wealth Engine and other prospect research tools into your plan.
Instagram Live may be used to raise money by broadcasting an event, streaming volunteer work, or doing live interviews with those who will benefit from the money raised. And you’ll need the right gear to ensure high-quality video, lighting, audio, etc.
A social media management tool may also be useful if your team has planned out a method for maintaining momentum on Instagram by regularly uploading updates, photographs, videos, etc. You may save time and effort by using scheduling solutions like HubSpot or HootSuite to publish on social media.
Last but not least, you need to spread the word among your current donors that you’ll soon be launching a fundraising campaign on Instagram. It’s possible that many of these folks aren’t Instagram users, and so aren’t following you or your volunteers. Don’t wait until the last minute to send out emails inviting people to your fundraiser. You may send up to 300 emails daily with Sendinblue’s free account.
The mobile app now includes the brand-new functionality that was just revealed. The Instagram Reels fundraising tool may be accessed in the following ways:
Start by opening Instagram and recording a clip on Reels as you typically would.
The second step is to choose Preview after you are finished recording.
Third, proceed by selecting the Next option.
Fourth, choose Add charity on the Share screen.
Fifth, find the charity you wish to support by conducting a search.
Sixth, adjust your fundraising information and target amount on the page titled “Fundraiser Details.” Afterward, select the Done button.
Seventh, when you’re ready to disseminate your fundraising post, use the Share button.
Note that the 30-day long fundraiser will appear in both your posts and bio. Meta has promised to handle all administrative costs and processing for donations. Finally, the collected sum is given to the designated charity.
As of now, it is not apparent if the new fundraising option supports individual campaigns. We have contacted Meta for clarification on this and will revise the article accordingly.